Growth Marketing

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About Course

A step-by-step, hands-on course designed to teach you how to acquire, retain, and grow users using data-driven strategies and creative experimentation. Whether you’re launching a startup or scaling a product, this course equips you with practical frameworks, top tools, and real-world growth case studies. By the end of the program, you’ll know how to run growth experiments, optimize acquisition funnels, and scale sustainably across channels.

Course Content

Module 1: Foundations of Growth Marketing
Objective: Understand the role of a growth marketer and the mindset behind growth.

  • Lesson 1: What is Growth Marketing?
    00:00
  • Lesson 2: Growth Teams & Roles
  • Lesson 3: Case Studies
  • Assignment

Module 2: Customer & Funnel Research
Objective: Identify your target audience and understand their journey.

Module 3: Acquisition Strategies
Objective: Learn and apply techniques to drive user acquisition.

Module 4: Activation & Onboarding
Objective: Improve user onboarding and product activation.

Module 5: Retention & Engagement
Objective: Increase user retention and create habit-forming experiences.

Module 6: Monetization & Revenue Growth
Objective: Explore ways to drive revenue from users.

Module 7: Experimentation & Growth Loops
Objective: Design, test, and scale growth experiments.

Module 8: Capstone Project & Career Prep
Objective: Build a growth case study and prepare for growth roles.

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